GRAPHIC DESIGNER

Client will be conducting a new store test where they are going to have a McCafe espresso coffee machine atthe Front Counter to serve the FC and the Drive Thru customers.

They decided to call this service “McCafe® Express” that builds on the existing McCafe branding, but it’s called Express because they are only focused on making a select few of the McCafe beverages. They aim for speed as they do not intend to slow down the operations team & the queue at the Front Counter or Drive Thru too much.

The logo must be built/extended from the existing McCafe logo.

​

​

Client: McDonald's Malaysia

Creative Director: Kuan Kim Wai